A Portland-based problem solver and creative focused on the intersection of craft and digital strategy. I specialize in fostering cohesive brand identity systems, cinematic media production, and scalable web architecture.
For over two decades, I’ve built award-winning multimedia content and scalable web frameworks for high-end tactile print media and cultural event activations. I design the systems that drive modern brand authority. See my case studies below, or visit
Selected work 2009-2026
CASE STUDY #1:
Bandon Dunes Golf
9 Years of Comprehensive Brand Governance & Media Production
Directing the end-to-end physical and digital visual ecosystem for a world-class luxury destination. Over a nine-year tenure, I engineered multi-unit brand guidelines, designed premium tactile apparel and print collateral, and produced national Davey Award-winning cinematic media assets and websites.
Case Study #2: YMCA of Columbia-Willamette
Civic Rebranding & Multi-Channel Digital Marketing at Regional Scale.
Sofia offers professional photography for agencies and industry clients, with sessions built for wardrobe changes, multiple models, and custom retouching—perfect for campaigns, portfolios, and brand content.
CASE STUDY #4: DREAM GOLF
Civic Rebranding & Multi-Channel Digital Marketing at Regional Scale.
Photos are metaphors, making the abstract concrete and mystifying the mundane. Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself.
CASE STUDY #5: Chalice BRANDS
Civic Rebranding & Multi-Channel Digital Marketing at Regional Scale.
Photos are metaphors, making the abstract concrete and mystifying the mundane. Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself.
CASE STUDY #6:
FORTY-TWO
Radical Brand Metamorphosis & B2B Strategy.
Pivoting a rag-tag group of 360-degree photographers (Roundus.com) into a premium digital agency. Engineered the core identity, high-end proposal templates, and custom tactile print collateral.
CASE STUDY #7: LIVE THE SCENE
PHOTOGRAPHY, VIDEOGRAPHY, & VIDEO EDITING SOLUTIONS
Photos are metaphors, making the abstract concrete and mystifying the mundane. Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself.