2008-2013

FORTY- TWO

the

The Expansion

Starting as a part-time 360° photographer, designer, and front-end developer when the firm was known as Roundus, I worked my way up the ranks to Producer, Senior Producer, Account Director, and ultimately Digital and Social Strategist. I became the agency's ultimate translator—balancing the creative vision of our design team with the structural logic of our development team. Stepping into every corner of agency life to build the structural bridges between client needs, creative talent, and bleeding-edge technology pipelines.

❋ The Agency Pivot

Guided the foundational transition from Roundus's 360-degree street photography into Forty-Two’s full-scale digital agency ecosystem, reframing our core capabilities for premium markets.

❋ Cross-Team Translation

Managed the intersection of design and development. Utilizing my background in UI design and HTML/CSS, I translated complex client pain points into actionable technical pipelines.

❋ Account Architecture

Directed high-stakes client onboarding for conservative institutional banks and regional brand campaigns, structuring airtight scopes of work and corporate budgets from the ground up.

❋ Emerging Tech

Co-developed content and managed the production framework for a custom, proprietary augmented reality application that was pitched at Y Combinator.

Brand Framework Mantra,
"The answer to life, the universe, and everything."

Chapter 1

Production Foundations

Cutting my teeth in the fast-paced world of interactive media. I started on the pavement, acquiring local business clients and executing immersive, street-level 360-degree photography networks. By moving rapidly into hands-on UI design and front-end HTML/CSS asset development, I learned the operational mechanics of digital deliverables from the ground up.

Details:

SCOPE // High-Volume 360 Photography & Front-End Dev

TIMELINE // The Formative Agency Era

MEDIUM // Interactive Panoramas, HTML/CSS & UI Design

CLIENTS // Regional Businesses & Retail Ecosystems

Chapter Two

DATA-INFORMED FUNNEL MODERNIZATION & OPTIMIZATION

Stepping into the role of Producer and Account Director to guide the studio’s premium agency evolution. I acted as the primary translator across specialized departments, translating complex client objectives into synchronized design specifications, development sprint milestones, and seamless multi-channel campaigns.

Details:

SCOPE // Account Direction & Creative Production

INFRASTRUCTURE // Cross-Departmental Translation Pipelines

COLLABORATORS // Designers, Photo/Videographers & Full-Stack Developers

OUTCOME // Seamless Client Retention & Studio Growth

Enterprise Strategy & Scoping

Chapter Three

Managing high-visibility account onboarding, comprehensive digital social strategies, and commercial architecture. I partnered closely with agency leadership to engineer airtight project budgets, author highly competitive scopes of work, and guide elite brand positioning for institutional banks, local political figures, and emerging tech ventures.

Details:

SCOPE // Digital & Social Strategy, Corporate Budgeting

MARKETS // Institutional Banking, Politics & Emerging Tech

MILESTONE // Production Framework for Y Combinator Mobile App

MANAGEMENT // Full-Scale Client Onboarding & SOW Authoring

The Methodology

Approaching every initial client consultation not with a rigid sales pitch, but as an open floor to diagnose deep operational and marketing friction points.
Translating raw client problems into precise, mathematically sound project budgets and granular scopes of work that protect agency margins while guaranteeing elite deliverables.
Unifying a diverse array of creative teams—such as interactive photographers, graphic designers, copywriters, and full-stack developers—into a cohesive campaign vision that inspires collaboration and innovation.
Designing and executing comprehensive digital and social media strategies tailored to high-security or high-visibility clients, ensuring absolute market compliance and impact.
Working directly alongside agency ownership to pitch new business, scale internal studio operations, and maintain lifelong professional alliances built on deep mutual trust.

The Takeaway: Rapid upward mobility, agency operations, and high-stakes relationships.

The Summary

Agency Ascent // Promoted from intern to Senior Producer and Account Director, learning every structural corner of full-service studio life.
Enterprise Pipeline // Managed client onboarding, authored airtight scopes of work, and engineered budgets for institutional banks and regional businesses.
Emerging Tech // Co-developed the production framework for a custom AR mobile application successfully pitched at Y Combinator.

FIN.

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