2013-2021BANDON
DUNES
GOLF RESORT
The InfrastructureManaging Bandon Dunes Golf Resort’s core digital ecosystem and conversion strategies that planted the seed that transformed Bandon Dunes Golf Resort's reservations workflow into an international giant with a multi-year waiting list.
❋ Core Site DeploymentDesigned and deployed the foundational 2013 flagship website overhaul, modernizing a fragmented user experience and establishing the resort's first true visual digital footprint.
❋ The Sheep RanchBuilt the documentary microsite for the Sheep Ranch course launch. By capturing logo creation and real-time construction updates, it generated massive demand, turning the logo into the property's second-best seller. I was also on the logo design team.
❋ System ScalingWrote the comprehensive 2021 RFP for the current website ecosystem, directing advanced call-center integration and conversion models that pushed bookings past a historic two-year backlog into a lottery system.
❋ E-Commerce OverhaulRestructured legacy online retail storefront by shooting premium product photography and optimizing merchandise layouts with the retail team, online sales surged by over 230% annually, creating a high-yielding digital revenue engine.
Brand Framework Mantra,
"Between the Swings."
Chapter 1Brand Governance & Tactical Design
Governing a world-class destination requires maintaining absolute visual cohesion across a complex multi-unit matrix. Over my nine-year tenure, I engineered and protected the comprehensive brand guidelines that defined the resort's premium aesthetic. This included managing asset libraries and directing visual alignment for 12 distinct internal business, hospitality, and retail units simultaneously—ensuring every customer touchpoint felt unified.
Details:SCOPE // Brand Identity System & Apparel DesignTIMELINE // 2013 – 2021 (Continuous Brand Governance)MEDIUM // Premium Embroidery, Custom Merchandising & PrintCLIENT // Bandon Dunes Golf Shops + BDG Foundation
Chapter TwoCinematic Production & Visual Storytelling
Capturing the raw, rugged atmosphere of the Southern Oregon Coast meant owning the end-to-end multimedia production lifecycle. From initial creative direction and scriptwriting to on-site cinematography and post-production workflows, I led the creation of short-form and long-form narrative visual assets. These content campaigns effectively translated the resort's physical scale into high-impact digital media, earning multiple national Davey Awards for video excellence.
Details:SCOPE // Multi-Day On-Site Media ProductionDISTRIBUTION // National Campaigns & Network BroadcastRECOGNITION // Davey Award WinnerCHANNELS // Bandon Dunes & Dream Golf Media Ecosystems
Digital Architecture & MARKETING FUNNEL Infrastructure
Chapter ThreeBrand execution is only as powerful as the digital infrastructure supporting it. I steered the front-end user experience and web development strategy across multiple generations of the resort’s digital footprint. By building clean, scalable website frameworks and optimizing online conversion funnels, I bridged the gap between luxury lifestyle media and measurable digital business growth.
Details:SCOPE // Multi-Day On-Site Media ProductionDISTRIBUTION // National Campaigns & Network BroadcastRECOGNITION // Davey Award WinnerCHANNELS // Bandon Dunes & Dream Golf Media EcosystemsThe Stewardship-
Enforcing Mike Keiser’s original 1999 vision of rugged coastline, walking-only, true Scottish links golf. Every image, video asset, and content piece had to pass the ultimate brand test: highlighting sandy, rugged terrain, timeless golf architecture, and a deep reverence for the raw, windy Oregon coast.
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Collaborating intimately with the resort's retail buying teams to curate, style, and optimize physical apparel lines for the digital storefront, directly scaling the online shop's yearly commercial yield.
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Pitching, coordinating, and securing high-profile imagery and feature placements in major national golf publications, including securing visual features in Golf Magazine.
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Managing and aligning outside creative agencies, specialized photographers, and videographers to ensure all third-party content strictly adhered to the rugged, authentic spirit of the brand.
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Providing ongoing high-level strategy regarding phone-based reservation conversion tactics, media buy distributions, and long-term ecosystem governance across nearly a decade of continuous partnership.
