2022-2023

Chalice

Brands

The Logistics

As the Digital Marketing Strategist at Chalice Brands, I partnered with a tight, four-person marketing pod to salvage a broken multi-location consumer digital experience for more than 10 branches. Facing mismatched menu data, fragmented digital assets, and a net-zero budget, we completely re-engineered the creative production workflow. By infusing the brand with authentic, farm-to-retail visual journalism—including facility documentaries and trend-driven social activations—we built a flawless, high-performing media engine under intense corporate scaling pressure.

❋ Workflow Overhaul

Co-architected a net-zero budget creative pipeline that completely eliminated incorrect logos and fragmented menu data, synchronizing asset production across the entire digital ecosystem.

❋ Digital Commerce

Directed and shepherded the digital menu platforms, in-store TV graphics, motion menus, and customized application interfaces to provide an intuitive, high-converting retail journey.

❋ Commercial Growth

Implemented advanced product photography pipelines and optimized menu presentation frameworks, driving a direct, measurable sales surge across our foundational internal house brands.

❋ Trend Integration

Monitored and adapted high-performing marketing trends from Amazon, YouTube, and 3D rendering pipelines, translating corporate e-commerce tactics into the fast-moving cannabis retail space.

Brand Framework Mantra,
"Connecting People To Life-Enriching Cannabis"

Chapter 1

Visual Standardization

Re-engineering a broken multi-location consumer experience from the ground up. We audited and unified the digital storefronts, synchronized product graphics across digital menus, and streamlined asset pipelines to eliminate data fragmentation on a net-zero creative budget.

Details:

SCOPE // Menu Architecture & Brand Auditing

BUDGET // Net-Zero Resourceful Creative Allocation

MEDIA // Digital Storefronts & In-Store TV Graphics

OUTCOME // Standardized Multi-Location Visual Continuity

Chapter Two

Farm-to-Retail Journalism

Humanizing a massive corporate footprint through authentic media production. We embedded on-site at the Bald Peak indoor agricultural facility and production kitchens, capturing high-end product photography and chef profiles to anchor the brand in transparent craftsmanship.

Details:

SCOPE // Facility Photography & Visual Journalism

ASSETS // Chef Interviews & Production Media Libraries

LOCATIONS // Bald Peak Indoor Cultivation Farms

PARTNERS // Internal Culinary Artisans & Extraction Teams

Trend-Driven Activations

Chapter Three

Deploying high-impact, culturally relevant creative campaigns under intense market scaling pressure. By blending modern product rendering techniques with agile social publishing workflows, our team built scrolling-stopping holiday and lifestyle activations that directly boosted in-house brand equity.

Details:

SCOPE // Lifestyle Photography & Motion Graphics

ACTIVATION // Viral Seasonal Campaigns & Product Launches

TACTICS // Amazon & YouTube Consumer Trend Adaptation

MARKETING TEAM // Collaborative, Design, & Social Publishing

The Framework

Stripping away sterile corporate messaging to reveal the human craftsmanship behind the brand—focusing on raw, authentic content that connected directly with the consumer base.
Conducting on-site photography and video documentation across our Bald Peak indoor agricultural farms and state-of-the-art production facilities to showcase product purity and scale.
Embedding with the internal production chefs, capturing behind-the-scenes interviews, and documenting the precise culinary development of infused product lines.
Conceptualizing and executing high-impact seasonal activations—such as 420, 710, and our viral Valentine’s Day "nug bouquet" campaign—blending premium lifestyle photography with cultural moments.
Maintaining a flawless creative rhythm within our core marketing pod, seamlessly passing assets from my lens to Marty’s design canvas, onto Maddie’s social publishing grid.

The Takeaway: Hyper-resourceful team synergy and workflow turnaround under pressure.

The Summary

Workflow Turnaround // Overhauled a broken multi-location user experience and menu asset pipeline with a net-zero creative budget.
Brand Humanization // Co-led a tight 3-person marketing pod to deploy farm-to-retail visual journalism, farm documentaries, and viral social campaigns.
E-Commerce Optimization // Standardized digital storefront layouts and advanced product photography, driving direct sales surges for core house brands.

FIN.

← Back: Forty-Two

Next: Lincoln Calling →